About

The Sensible Merchant

Co-owner of every business in the S&P 500


As CEO and Summer Intern of The Sensible Merchant, it is my privilege to provide you with the best personal finance information possible. In most cases, it is free and worth about the same. I have no formal training, no prestigious degrees, and quite frankly, no business discussing most of what I write about. But since when has that ever stopped someone on the internet from expressing their views?

I think about money in the same way a bird thinks about flying. Which I assume is never and all the time. It is instinctual to me because it had to be. I grew up relatively poor and therefore developed a penchant for pinching pennies. And apparently alliteration.

You will find a collection of best practices I’ve observed over the years on how to save money. My posts are often about how I spend that money, how I invest it, and how I make more of it. I also sprinkle in the occasional thought about what it means to live a contented life.

A few of my favorite things are waking up early, physical books, and reading my own emails from the point of view of the recipient after I send them. I can’t help it.

My legal team wants me to mention that you will find zero investment advice here. All views expressed are strictly my own opinion and do not represent any guarantee of performance.

The Sensible Merchant is reader-supported. When you buy through links on this site, I may earn a small affiliate commission. I will only ever recommend products I have found useful or interesting. As an Amazon Associate, I earn from qualifying purchases at no cost to you.

GET IN TOUCH

Even though I’m a very important person (I was Time Magazine’s Person of the Year in 2006) I am always available for side collaborations and talks worldwide or fireside. If you want to chat about money, books, meditation, or anything else, don’t hesitate in reaching out.

thesensiblemerchant@gmail.com

Subscribe to my monthly newsletter to be notified of new posts. I also include a short, curated collection of articles, podcasts, and videos I found interesting that month. I’m told it’s the newsletter other newsletters want to be when they grow up.

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Cheers,

Kevin


P.S.

Support

This website is a passion project for me. I’ve spent thousands of hours on this stuff and I try to give away all the best content I have for free. If you find value here, and want to support my work, consider throwing me a few coins through PayPal. Thank you!

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